Luna: brand identity, Shopify store & social media

The challenge

Luna had the product side in place: the client sourced fabrics and handled production themselves. What the brand needed was a digital presence to match, with an identity people would recognise, an online store that makes everyday wear easy to browse and buy, and a steady social media presence to bring shoppers to it.

The solution

We created the Luna brand identity, including the logo mark and wordmark, and applied it across the store and campaigns. We designed and built the Shopify store with collection-led navigation for men, women, Fall/Winter and basics, product cards with colour swatches and size selection, sale and campaign banners, a blog and a newsletter sign-up, plus trust messaging for cash on delivery, nationwide shipping and exchanges. We also run Luna's social media marketing to grow reach and drive traffic to the store. Product sourcing and manufacturing were handled by the client.

Outcomes

Outcomes are published only when they are measured and approved by the client. None are listed for this entry.